About concert
Theme: Collision 360degree
Concept: 360 degree
Idea: Indoor concert with outdoor setting
Purpose of the event:
The purpose of the event is to promote Japanese culture in Malaysia and also the main organizer is by Culture Japan, a Japanese based company. The other reason is to promote and introduce the hologram system which is a new concert technology.
Selling point: The first hologram concert in Malaysia
Target audience:
The main target audience for the concert is for the Anime Comic Game (ACG) event fans to go join in. It is also for those that love the Japanese culture and wanted to have a taste of the hologram concert. Those that love concerts will also have a chance to experience something new which will give them a new feel to the concert. Lastly, it is to promote or give awareness of the new technology to the Malaysia publics.
Concert detail:
Date: May
Concert time in Malaysia (Japan in Cherry blossom season)
Match the band name “Zenbonzakura”
Japan is famous of the sakura scenery which can be used as the selling point.
After the concert people might want to visit to Japan to see the real sakura which can help in promoting tourism and vacation to Japan.
Time: 2hours concert
Venue: Bukit Jalil indoor stadium
Promotional medium
Online:
1. Microsite
All information, Updates about concert.
Connected to the social media. (Ex. Facebook, Twitter, Instagram, LINE and etc.)
LINE stickers: Add the Band account as friend to receive free updates and LINE stickers.
Example: 2NE1
2. Phone application contest
Target audience: ACG lover / the band fans
Selling point:
It will be able to give the participant the chance to go to Japan for a free trip and also chance to visit the backstage of the concert to see the behind the scenes. The winner for the trip will have a video recording of his/her experience in Japan for promotional purposes before the concert and it will alow the winner to speak on behalf of the organizer regarding how cool is the technology, the sakura season and overall the Japanese culture.
Why using a phone application contest?
Reason:
Nowadays everyone spent long time on playing phone game
Research+Statistic (http://www.smartinsights.com/
Convenience: It is easy to access and most people are connected to phone one way or the other.
3. Promotional video (YouTube)
The video about the contest winner’s free trip
It will be more convincing if the technology and the culture experience are being shared by the contest winner as it is the power of the word of mouth. Rather than an advertisement real experience would serve to be more valuable and more sincere
Offline:
1. Roadshow
Venue: University campus / shopping mall
Target audience: college student / teenager (Curious about new technology / Want to be in / willing to spend)
It can be more direct as new technology will be able to appeal more to the newer generation than the older generation.
Purpose:
It is to promote the concert and also to allow people to know about the existence of the concert. The roadshow will also be a good platform to educate the audience regarding the hologram concert. Also this can help in improving the tickets sales as the customer are educated and well informed for them to decide whether to purchase or not and if they have any inquiry can have a immediate feedback.
Method:
A “Maimai” machine is brought together wherever the roadshow is. It can attract people with the free trial playing the Maimai game by LIKE-ing our concert Facebook page. Free merchandise is given out for promotional purposes. It also increases the target audience database by getting their email/FB account etc.
Project timeline: 6 month (December - concert actual day on May)
The 3-6 month before:
Stage 1 (Microsite + roadshow around Malaysia)
Create awareness towards the concert, educate the public about the new concert technology, hologram.
Attract people to check out our website/social media account for updates by giving free merchandise/LINE stickers /free trial on the Maimai machine games*showcase for the later online music contest
Get customer database. Firsthand information will be available for the diehard fans /fan club regarding the concert activities.
Tickets can be order online/buy from roadshow or certain retailer shop
stage2 (Online contest application)
Launch the free online contest phone apps
Winner will be send to Japan for a free trip to experience the japan culture and get to visit concert behind the scene example how the hologram works. Focus on the diehard fans, create competition, and make the concert topic of the year.
Stage3 (Winner travel to japan)
Promote japan culture + the hologram technology
Stage4
The team will be focusing on sharing the promotional video which the winners experience trip video to the public and use the power of the “word of mouth” to help in increasing the final sales of the ticket.
Stage5 (Concert actual day)
The team will be focusing on increasing the sales of merchandise and also give the attended audience a big impact on the concert for future promotion. Making sure the whole event will be able to run smoothly without any technical issues.
