Finalize event timeline

6month before:
Microsite
- Updates upcoming event about the concert
- Ticketing information

Road show
- "LIKE" concert Facebook page
- Get a chance to play "maimai machine"
- Free merchandise

LINE
- Add concert account as friends to get FREE LINE STICKERS

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3month before:
Online contest
- Launch music game application

Target audience:
Fans / smart photo gamer / ACG lover

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2month:
Online contest result
Winner's actual trip to Japan
(Winner's Experience Sharing / Behind the stage /)

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1month:
Promotional video
- Concert teaser,YouTube, FB

The challenge of this assignment is the efficiency of the promotional plan we came out.For the design part,most of the part we need to use photoshop.It do helps me to improve some of the skills in using the tools and arrange the microsite layout well.As there is a lots of page I really learn my lesson to edit the name of each of the layer.