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Tuesday, 1 July 2014

Proposal writing

About concert
Theme: Collision 360degree
Concept: 360 degree 
Idea: Indoor concert with outdoor setting
 
Purpose of the event:
The purpose of the event is to promote Japanese culture in Malaysia and also the main organizer is by Culture Japan, a Japanese based company. The other reason is to promote and introduce the hologram system which is a new concert technology.
 
Selling point: The first hologram concert in Malaysia
 
Target audience:
The main target audience for the concert is for the Anime Comic Game (ACG) event fans to go join in. It is also for those that love the Japanese culture and wanted to have a taste of the hologram concert. Those that love concerts will also have a chance to experience something new which will give them a new feel to the concert. Lastly, it is to promote or give awareness of the new technology to the Malaysia publics.
 
Concert detail: 
Date: May
Concert time in Malaysia (Japan in Cherry blossom season) 
Match the band name “Zenbonzakura” 
Japan is famous of the sakura scenery which can be used as the selling point.
After the concert people might want to visit to Japan to see the real sakura which can help in promoting tourism and vacation to Japan.
 
Research: Japan cherry blossom season
 
 
Time: 2hours concert
Venue: Bukit Jalil indoor stadium
 
Promotional medium
Online:
1. Microsite
All information, Updates about concert.
Connected to the social media. (Ex. Facebook, Twitter, Instagram, LINE and etc.)
LINE stickers: Add the Band account as friend to receive free updates and LINE stickers.
Example: 2NE1 
 
 
2. Phone application contest
Target audience: ACG lover / the band fans
 
Selling point: 
It will be able to give the participant the chance to go to Japan for a free trip and also chance to visit the backstage of the concert to see the behind the scenes. The winner for the trip will have a video recording of his/her experience in Japan for promotional purposes before the concert and it will alow the winner to speak on behalf of the organizer regarding how cool is the technology, the sakura season and overall the Japanese culture.
 
Why using a phone application contest?
Reason: 
Nowadays everyone spent long time on playing phone game 
Convenience: It is easy to access and most people are connected to phone one way or the other.
 
3. Promotional video (YouTube)
The video about the contest winner’s free trip
It will be more convincing if the technology and the culture experience are being shared by the contest winner as it is the power of the word of mouth. Rather than an advertisement real experience would serve to be more valuable and more sincere
 
Offline:
1. Roadshow
Venue: University campus / shopping mall
Target audience: college student / teenager (Curious about new technology / Want to be in / willing to spend)
It can be more direct as new technology will be able to appeal more to the newer generation than the older generation.
 
 
Purpose: 
It is to promote the concert and also to allow people to know about the existence of the concert. The roadshow will also be a good platform to educate the audience regarding the hologram concert. Also this can help in improving the tickets sales as the customer are educated and well informed for them to decide whether to purchase or not and if they have any inquiry can have a immediate feedback.
 
Method:
A “Maimai” machine is brought together wherever the roadshow is. It can attract people with the free trial playing the Maimai game by LIKE-ing our concert Facebook page. Free merchandise is given out for promotional purposes. It also increases the target audience database by getting their email/FB account etc.
 
Project timeline: 6 month (December - concert actual day on May)
The 3-6 month before: 
Stage 1 (Microsite + roadshow around Malaysia) 
Create awareness towards the concert, educate the public about the new concert technology, hologram.
Attract people to check out our website/social media account for updates by giving free merchandise/LINE stickers /free trial on the Maimai machine games*showcase for the later online music contest
Get customer database. Firsthand information will be available for the diehard fans /fan club regarding the concert activities.
Tickets can be order online/buy from roadshow or certain retailer shop
 
stage2 (Online contest application)
Launch the free online contest phone apps
Winner will be send to Japan for a free trip to experience the japan culture and get to visit concert behind the scene example how the hologram works. Focus on the diehard fans, create competition, and make the concert topic of the year.
 
Stage3 (Winner travel to japan)
Promote japan culture + the hologram technology
 
Stage4
The team will be focusing on sharing the promotional video which the winners experience trip video to the public and use the power of the “word of mouth” to help in increasing the final sales of the ticket.
 
Stage5 (Concert actual day)
The team will be focusing on increasing the sales of merchandise and also give the attended audience a big impact on the concert for future promotion. Making sure the whole event will be able to run smoothly without any technical issues.

Tuesday, 24 June 2014

Stage design






Reference from U2 concert 360degree stage
http://www.youtube.com/watch?v=1xJHZGz_Yyc

Sketch Up file



Sunday, 8 June 2014

Roadshow : MaiMai everywhere

  About Mai Mai Music Arcade Machine   

Mai mai is the new rhythm arcade machine from Sega released in 2012, features with a round front facing touch screen around with eight LED lights buttons, and equipped with a camera, which can record the player moves and the screen display at the same time.

The main monitor is made in round design, and put a gallery on the upper display where it's easy for everyone to see.

The game plays is similar as dancing machine, plays by pressing the eight buttons around the main screen, and scrolling across the middle part of the touch screen and make it possible for player to move their body during game playing.

Youtube:
http://www.youtube.com/watch?v=Nua-xk_NBT8

Is my idea of bring in the Maimai machine for the promoting purpose.I think the ACG lovers are mostly addicted to this arcade machine.One thing for sure is that public will be attract by the machine.Malaysia people love "FREE" stuff,so it will be great if we offer them a chance to play for free with only a LIKE on Facebook page.The roadshow main purpose is to increase the customer database so that it can help us deliver the message effectively.


Thursday, 15 May 2014

Finalize event timeline


6month before:
Microsite
- Updates upcoming event about the concert
- Ticketing information
Road show
- "LIKE" concert Facebook page
- Get a chance to play "maimai machine"
- Free merchandise
LINE
- Add concert account as friends to get FREE LINE STICKERS
===================
3month before:
Online contest
- Launch music game application
Target audience:
Fans / smart photo gamer / ACG lover
===================
2month:
Online contest result
Winner's actual trip to Japan
(Winner's Experience Sharing / Behind the stage /)
===================
1month:
Promotional video
- Concert teaser,YouTube, FB














The challenge of this assignment is the efficiency of the promotional plan we came out.For the design part,most of the part we need to use photoshop.It do helps me to improve some of the skills in using the tools and arrange the microsite layout well.As there is a lots of page I really learn my lesson to edit the name of each of the layer.

Microsite design discussion


Website pages & content:
- intro (sliding door animation)
- home (event statement: what the event is all about, maybe add photo of similar event?, social media links)
- about the band (a showroom for characters & producers with info and pictures, links to the band's social media & website)
- media (news feed, photos, videos)
- contest (app plugin, smartphone/gadget download buttons, instructions)
- tickets (a ticket sale page with: seat options & price, number of tickets selection, total and confirmation link to next page, after confirmation you get customer info form to fill out, and select payment method, maybe add the small visa, mastercard and paypal logos)
- merchandise (an online shop page with thumbnails of items, a shopping cart etc.. example: http://www.merchandiseonline.com/new/)

Reference of microsite's background



Monday, 12 May 2014

All about microsites


What is microsites

http://www.slideshare.net/ybread/microsite-user-experience-design

5 brilliant microsites and why they're so effective
http://www.creativebloq.com/web-design/5-brilliant-microsites-8135477

10 mind-blowing microsites
http://www.imediaconnection.com/content/24512.asp#multiview

30 Fresh Examples of Single Page Websites
http://webdesignledger.com/inspiration/30-fresh-examples-of-single-page-websites

20 Fantastic Website Designs Using Pastel Color Schemes
http://webdesignledger.com/inspiration/20-fantastic-website-designs-using-pastel-color-schemes

This is my favourite
http://www.solasie.com/en/
The layout is simple.I like the scrolling buttons and waves sound playing.Very interesting!





8 Microsites Sure to Inspire
http://blog.leegustin.com/8-microsites-sure-to-inspire/

http://www.peter-pearson.com
I like the first page design and the left right arrow.Easy to flip through page and everything are well organizsed.

21 Inspiring Clean Website Designs
http://webdesignledger.com/inspiration/21-inspiring-clean-website-designs

Saturday, 10 May 2014

Band character inspiration

https://www.youtube.com/watch?v=K_xTet06SUo



About concert
Theme: Collision 360degree
Concept: 360 degree 

Purpose of the event:
The purpose of the event is to promote Japanese culture in Malaysia and also the main organizer is by Culture Japan, a Japanese based company. The other reason is to promote and introduce the hologram system which is a new concert technology.

Organizer:
Culture Japan ( Danny Choo )

All about hologram

http://www.avconcepts.com/holographic-projection/
http://musion.co.uk
http://www.youtube.com/watch?v=eLavoahAfv8
http://www.youtube.com/watch?v=k8trP3V-tqE
http://www.youtube.com/watch?v=AXhGfkGh4vM
http://www.youtube.com/watch?v=uCx1ntBsJqE
http://holocenter.org/what-is-holography


Friday, 9 May 2014

Hologram discussion



Research on
1-How hologram works (technical)
Decision to be made
1-Concert theme/concept (ex.360* degree stage ?)
2-Selling point?
Question
1-How we get the die hard fans involve in to the concert in order to increase the sales and popularity of this new technology.
2-What is so special about this concert? can't I just download and watch at home?
Layout of the microsite
1-Web design:Flat design?Parallax?Full-screen Photo launch pages?

Wednesday, 9 April 2014

Poster design in process






By using photoshop I created a background that I think it fits the theme of Alice in the wonderland.



Monday, 7 April 2014

My ideas





From Victoria's Secret fashion show,I came out with an idea of combining a music concert with jewellery  showcase. The theme will be Alice in The Wonderland. I took reference from Tim Burton's  movie.




For my poster,I want it to be very colourful and interactive at the same time so I googled about pop up art and try to get some inspiration from other paper art.





Victoria's Secret

My first proposal is that organise an Masquerade ball in Taylors University.As the event might be too small cannot get involve with many things,limited on the ideas so I get inspiration from other international big event.




Victoria's Secret Fashion Show is interesting.It branded up the lady's inner wear with class and held a huge fashion shoe annually.The whole project had been taken to a new level which make Victoria's Secret fashion show become a significant of America.The idea of the fashion show is that celebrity will be invite to the event to perform at the same time the model having the cat walk.Every year a new theme will be come out and the whole show decoration and fashion design direction will match each other.

Youtube:
http://www.youtube.com/watch?v=VCL2AhB8AZQ
http://www.youtube.com/watch?v=eTjEAZcn2I4
http://www.youtube.com/watch?v=PSjhOOX1gqw
http://www.youtube.com/watch?v=ZoCNOPDeUhI

I research on their design and event concept then come out with a similar event idea.

Friday, 4 April 2014

Event poster ideas and research

First idea that pop out in mind for the event poster is Masquerade ball.Masquerade balls were a feature of the carnival season in the 15th century and were extended into costumed public festivities in Italy during the 16th century Renaissance.They became popular throughout mainland Europe in the 17th and 18th centuries.

Many movies I like do have a scene of masquerade ball for example : Phantom of the opera,Man behind the iron mask.
Personally I think all  the mask design is very unique.I like this type of social event.Back then only all the rich people will dress up very classy,wear jewels everything and attending to this type of ball.Nowadays is normal for people throwing a masquerade theme ball so I plan to make a poster for an university event like this.Normally if attending to a ball dressing up in 16th 17th type of costume is weird so I was thinking why not make it a Halloween party ball.Since Halloween is about dressing up,have fun.

Some notes I dropped down:

My Pinterest and an inspiration board I pinned:

 http://www.pinterest.com/fishiiloh/event-poster-inspiration/